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Other sites in the Hymns Ancient & Modern group
Other sites in the Hymns Ancient & Modern group
RMEP
Church Times

Think not so different

Josie Gunn

Think Eve was the only one tempted by the apple? Think again. According to the recent BBC documentary Secrets of the Superbrands, Apple products are capable of creating the same reactions in the brain as religious images – but only if you’re a big enough fan of Apple products.

As part of the programme, UK neuroscientists conducted an MRI scan on Apple fan Alex Brooks, the editor of …

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