Atheism has ‘become Pepsi to the Coke of religion’, a rival
product differing in little but its branding. So argued Luke
Bretherton in a recent article. In market terms, this comparison is
generous to atheism. Christianity is more popular than Coke: it has
about 2.3bn adherents worldwide, while Coca-Cola boasts 1.6bn
drinks consumed daily. The global atheist population is roughly
137m: similar to …
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