The word ‘Buzzfeed’ doesn’t mean anything, really. If you’d said
it to someone a decade ago, they might have thought you were
referring to a haircut or an insect. Now it’s the name of a company
worth nearly a billion dollars. What does it do? Nothing terribly
useful. It just produces eye-catching lists of facts, trends, jokes
and PR-dressed-up-as-newsor- advice. Like: ’29 Reasons Why …
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